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THOUGHT LEADERSHIP-LED DEMAND GENERATION

MarketsandMarkets Pathways to Success

Create a More Effective Demand Engine Using Thought Leadership Marketing

Are you looking to:

Increase your campaign engagement and conversations by targeting companies using thought leadership?
Create #1 Share of Voice (SoV) among competitors in your industry?

Unleash the power of data-driven insights

Schedule a demo with our growth advisors to see how MarketsandMarkets can help your company accelerate growth

THE WORLD'S FIRST DEMAND EFFECTIVENESS PLATFORM - LEVERAGING UNSTRUCTURED MARKET DATA TO EXPONENTIALLY GROW YOUR PIPELINE VALUE AND CONVERSION

Identification and Expansion

Opportunity Prioritization (Attractiveness Vs right to play)
Competitive analysis and Right to Win
Voice of Customer (Unmet Needs) analysis

Differentiation

360Quadrants - Customized quadrants
Sales plays / sales priority and localisation
Voice of Customers - Perception of client Vs competitors

Campaign Execution

Thought Leadership Content (Whitepaper, Films)
Events / Roadshows

Account Based Marketing

Account IQ - Executive Conversation and Demand Enablement
Account Nudges (Connect IQ)
Buying Centre Expansion - Unmet needs and share of wallet
Value proposition Vs Right to win

Why should you engage with MarketsandMarkets?

Readily available insights around 30,000+ niche and emerging market segments along with interconnected ecosystem view, along with 100+ industry trends, 12 mega trends, and cataloged companies to kickstart customized whitepapers with 40% readiness
Build ideal customer profiles for the account-based marketing program by leveraging on the US$ 47+ Bn revenue success stories
Unique man + machine growth program model, allowing you to track real-time insights impacting you, your clients, your clients' clients, partners, and all interconnected markets impacting your key applications, use cases, and sub-verticals
Establish seamless coordination among your teams with parallel support and execution for all concerned stakeholders
End-to-end handholding until operationalized

Check out our Revenue Impact Story to uncover the strategies driving Measurable Impact.

Download Case Study

MarketsandMarkets helped us enhance our perception among industrial customers via thought leadership driven account-based marketing, resulting in 3X pipeline and larger deal size

A subsidiary of a $20+ billion industrial services company

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The Next New: Navigating the 5th Industrial Revolution